Rental car companies have to advertise as all companies do. You can have the best written advert in the world but it is no good unless the person it is aimed at does something (pick up the phone, book online etc); in advertising it is called call to action. Well essentially that is what rental car coupons are – they are very tempting offers put out there to get us to do something; book! So why not use them? You have heard the phrase don’t look a gift horse in the mouth right? Well look out for the car coupons and save a bundle of cash from the cost of your next business trip or holiday.