Is it risky to change a pizza restaurant’s name after 3 years in business? I strongly feel the current name?

(Stavros Pizza) is hard to pronounce and remember. I feel it has a weak identity and i’m hesitant to advertise and market the name any further. I have a great location and business is ok, but i feel it could be a lot better. So is it risky to change the name?

Just advertise same great place, same owners, same menu. I think your loyal customers will be fine and you may even make new ones.

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